Everyone can jump rope together on the competition field. With the command "start the game", hundreds of teenagers jump energetically at Baolong Square in Baoshan District, Shanghai. The scene of thousands of people gathering for the competition and watching the game dispels the gloom of the hard-to-find sunshine.

On Saturday, April 27th at 10:00, the 2024 Chinese City Youth Jump Rope Open (Baoshan Station) and the 5th Baoshan District Sports Meeting Jump Rope Competition kicked off in a grand manner. Pan Qin, Deputy Secretary of the Party Committee of Shanghai University of Sport and President of the Shanghai Jump Rope Association, Yang Wei, Deputy Director of the Youth (Science and Education) Division of the Shanghai Sports Bureau and Senior Researcher, Zhang Jingchuan, Deputy Minister of the Competition Activities Department of the National Youth Sports Federation, Wang Xiaobo, Deputy Director of the Baoshan District Education Bureau, Zhu Yixin, Director of the Baoshan District Sports Management Center, Zhi Qiao, Director of the Baoshan District Gaojing Town Science and Technology Experimental Primary School and Director of the Shanghai Jump Rope Association, Wu Weiyu, Head of the Social and Sports Department of the Baoshan District Sports Management Center, and Xie Changlei, CEO of Shanghai Leap Culture and Technology Co., Ltd., attended the opening ceremony.

The skipping rope project has a good mass foundation, excellent fitness effects, is not limited by space, and with the continuous improvement of the competition system, it has both participation and viewing. This competition actively responds to the joint announcement of the General Administration of Sport, the Ministry of Commerce, and the Ministry of Culture and Tourism on the launch of the "Sports Events in Scenic Areas, Streets, and Business Districts" activities, exploring the cultivation of brand sports events IP combined with culture, tourism, sports, and commerce. According to local conditions, the competition venue was set in a first-tier commercial district in Baoshan District, Shanghai. In addition to meeting the participants' and spectators' pursuit of health, vitality, and passion, it also stimulates the driving effect on the surrounding economy, and plays the overflow value of the event.

The competition attracted a total of 50 teams and 296 athletes to compete on-site. The event lasted for over 8 hours, and the Baolong Plaza atrium was packed with people. There were over two thousand participants, accompanying parents, and on-site spectators. During the event, the mall's food, clothing, entertainment, and new energy car exhibition hall all provided an additional experience for participants and spectators. Despite the lower temperature compared to the previous Saturday (April 20th), the analysis of the mall's operating data showed an increase in foot traffic of nearly 3000 people compared to the previous Saturday, with a sales increase of 1.2165 million yuan, an 18.1% year-on-year increase. This truly converted the "traffic" brought by the event into economic "increment," and also served as a strong prelude to the upcoming Shanghai "May 5th Shopping Festival" and the May Day holiday.

The cultural heritage of rope skipping is profound, with a distinct local character. As the host of the second sub-station competition, Baoshan District is known as the "Rope Skipping Demonstration Zone". As a featured sports project in Baoshan District, rope skipping has developed for more than ten years and has become a unique calling card. The Youth Sports Club of Jumping Youth, in collaboration with Gaoying Science and Innovation Experimental Primary School as a representative of the Rope Skipping Alliance Schools, has widely promoted the concept of "National Rope Skipping" and has trained a group of world champion players, earning the reputation of being the global pioneer of the International Jump Rope Federation's "Everyone Can Jump Rope" initiative.

To deepen the implementation of the people-oriented urban concept and comprehensively implement the national fitness strategy, Baoshan District is making efforts to improve the quality of sports events, vigorously enhance the supply of sports services for young people, and strive to achieve high-quality full coverage of the "15-minute community sports life circle," providing a comprehensive, rich, and efficient public service system for fitness for the general public. This event offers a rich variety of competition projects, including individual events, team events, speed events, freestyle events, and master competitions, which effectively meet the participation needs of a large number of young people. By using the Jumping Wisdom Competition Training System, the event experience and viewing experience have been greatly enhanced, ensuring the efficiency and fairness of the event organization. As a national-level jump rope competition held locally, parents of participants jokingly refer to it as "full of participation experience." They used to think that major competitions were far away, but now participating feels like going shopping, greatly increasing children's enthusiasm for sports.

The newly created 2024 Chinese City Youth Jump Rope Open will be themed "Everyone Can Jump Rope · Let's Compete Together," covering the three major competition areas of East China, South China, and North China, from Beijing in the north to Haikou in the south, running from March to the summer. The final in August will be held in Shanghai, with an estimated total of 6,000 participants throughout the year. At the same time, the Open will also create supporting extension activities such as the "National Youth Jump Rope Training Camp," "National Youth Jump Rope Exchange Conference," "Jump Rope Fun Carnival," and "Featured Competition Tourism Routes," attracting jump rope athletes from across the country to promote the economic and social benefits of jump rope sports and events.

This year in March, Shanghai issued the "Implementation Plan of Shanghai to Promote the Quality Improvement and Expansion of Service Consumption", formulated 37 specific measures around 12 key tasks, and clearly stated that it will build a world-famous tourist city and the world's top international sports event city by 2027.

Shanghai Municipal Sports Bureau Director Xu Bin said during his appearance on "2024 Shanghai Livelihood Interview" that "this year, all major sports events in Shanghai will highlight the mutual empowerment of sports with culture, tourism, commerce, and exhibitions, in order to better unleash the spillover effects of sports events on food, accommodation, transportation, shopping, and entertainment, allowing the general public and tourists to enjoy high-level competitive sports events inside the venue and experience more of the excitement of Shanghai city outside the venue." The hosting of the China City Youth Jump Rope Open in 2024 will further amplify the spillover effects of sports events and stimulate new energy for sports consumption in Shanghai.

The third sub-station competition will be held in Kunming during the May Day holiday, allowing the charm of skipping to shine in the Flower City.